Build brands. Run campaigns. Own the results.

This is a fixed-term maternity cover role for a marketer who wants to get stuck in. Not a manager who delegates. Not someone who waits for things to land in their inbox. Someone who runs towards a challenge, not away from it.

Healthcare by Douglas is looking for that person to step into our Marketing Manager (Passion Brands) role. If you thrive in a fast-moving environment and love the challenge of building emerging brands, we want to hear from you.

About Healthcare by Douglas

Healthcare by Douglas is a New Zealand-based consumer healthcare company, established in September 2025 after evolving from Douglas Pharmaceuticals, one of the country's largest and most respected pharmaceutical businesses.

We develop and market consumer wellness brands, represent leading international healthcare brands in New Zealand, and are on an exciting growth trajectory. We are a team driven by curiosity, innovation, and a genuine belief that wellness should be simpler, smarter, and more accessible for everyone.

The role

You will lead the marketing of BraveFace — a science-backed range of herbal supplements for stress, anxiety and sleep that champions the belief that everyone deserves the tools to face life head on. Alongside BraveFace, you will oversee the marketing of a portfolio of emerging direct-to-consumer wellness brands, each at a different stage of growth.

A Social Media Manager and Graphic Designer report into this role, handling social and creative execution. Everything else — digital, EDMs, influencer, trade, NPD and P&L — sits with you.

What you'll be doing

• Developing and executing integrated brand strategies across the portfolio.

• Building and running campaigns across digital, EDMs, influencer and trade, with a relentless focus on ROI.

• Owning the P&L and managing advertising and promotion spend, tracking performance down to the dollar.

• Monitoring campaign performance constantly and pivoting fast when things aren't delivering.

• Leading NPD from ideation through to launch.

• Leading, coaching and developing a team of 4 direct reports.

What you'll bring

• 5+ years' consumer marketing experience.

• Prior P&L ownership and strong financial and commercial acumen.

• Hands-on experience building and executing campaigns across digital, EDMs and influencer.

• Experience in digital marketing and ecommerce.

• NPD experience from ideation through to launch.

• Proven people leadership skills and the ability to get the best out of a team.

What you'll be valued for

• A founder's mindset. You treat these brands like your own and feel it personally when the numbers aren't right.

• Commercially relentless. You know your ROI down to the dollar and constantly find ways to make the budget work harder.

• Grit and resilience. When a brand is underperforming you lean in, not out, pivot fast, try new things and keep pushing.

• Digital-first thinking. You understand performance marketing, paid social, EDMs and influencer and know how to make them work together.

• A strategic thinker who can also operate at pace in the detail.

• New Product Development ownership. You have a track record of taking products from idea to shelf — and the instinct to know which ideas are worth backing.

Why join us?

• Step into a role with real commercial ownership and genuine scope to make your mark on emerging brands.

• A business that moves fast and values people who take initiative and get things done.

• Work alongside a passionate, ambitious team that genuinely cares about what it builds.

• Auckland-based, with a collaborative and inclusive team culture.

Sound like you?

Apply now with your CV and a brief cover note telling us why this role is the right next step for you.

Applications close when the right person is found, so don't wait.